What makes a crypto exchange popular?

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What makes a crypto exchange popular?

Some crypto exchanges are seeing rapid growth lately. One platform recently jumped from 1 million to 1.4 million Twitter followers in less than a year. That’s pretty impressive.

These exchanges are competing hard in the market. Some are ranking high for derivatives trading and posting strong quarterly results refer to the links below for expanded information.

https://www.coinglass.com/exchanges
https://coinmarketcap.com/rankings/exchanges
This success tends to attract more social media followers.

It’s fascinating to watch exchanges grow in such a competitive field. The crypto market isn’t easy to navigate, so steady expansion is noteworthy.

Kudos to the platforms that are managing to grow. The real question is whether they can maintain this momentum.

What’s your take on all this? If you use crypto exchanges, what draws you to one over another? I’m really interested in hearing what features or aspects matter most to actual users.

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Clearly it’s mostly about marketing and trying as much as possible to be innovative, for example of Binance.
When the service had launched, there were a lot of Bonus promotions, including juicy affiliate programs. The launch of BNB ICO and its success was also very crucial. Binance was the first crypto exchange to innovate most of the new exciting products and most of the other exchanges were just copy cats.

You will be shocked but so many people under look critical features such as security, KYC, support etc

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