A clear plan forward, maximum focus on security and total transparency. Sadly very few projects meet this criteria these days.

I do my analysis in this order:

• How old is the project and what is its current market cap?
• Why does this project exist?
• Are there other projects that are trying to accomplish the same goal? Usually the answer is yes, and so how is this project different?
• Is the project decentralized?
• Is it fair launched or was there a premine and/or VC allocation?
• What kind of consensus model does it use? What are the pros and cons of the model?)
• Does the community size make sense for how long it has existed? (Do people care about this project?)
• If the project is successful in accomplishing its goals, where would it reasonably end up in market cap and how long until it accomplishes those goals?
• What does the historical price action look like for this project? (Did it have one major spike and then has been flat since? Perhaps there has been a slow but steady uptrend? There are a ton of different options, but understanding the “story” of what caused price action direction in the past helps you understand where it could go in the future)