Usually it’s about who you know. There are tons of pump and dumps out there that say they have an amazing product that they’re building, have or claim to have funding from big players to drive fomo, and then they rug pull. The goal is to have their group of friends who are “in on it” and can shill until enough retail investors come in and give them “exit liquidity”. A lot of these guys work on Telegram since they can delete the conversation and be mostly untraceable.