Why is Crypto still pouring money into Twitter?

If you run a crypto firm and a platform told you publicly that 80% of the audience you’re paying to reach isn’t even human — would you keep running ads there? Because that’s exactly what’s happening on Twitter right now.

Nikita Bier, Head of Product at X, said it himself:

“There is no technology in the world that could ever fix the spam replies of a crypto account — because 80% of crypto is simply bots.”

Then when creators complained about shrinking reach, he deleted his response and blamed the community instead.

“CT is dying from suicide, not from the algorithm.”

On top of that, X is now auto-locking new crypto accounts until they verify identity. Bots flood your replies. Reach is throttled. And somehow — we’re still paying for ads there.

It’s time to diversify.

Facebook Real verified users. The sharpest ad targeting available.

Bluesky Fast-growing, nearly bot-free, and organic reach is wide open right now.

Mastodon Decentralised — just like crypto. Genuine communities, zero spam.

Invest in platforms that respect your community. Because X has made it pretty clear it doesn’t.