Why is LiteCoin not more popular?

I mean honestly, when we look at the price of LTC and the transaction fees it doesn’t make sense that bitcoin has taken off to the extent it has while LTC seems to get ignored by a lot of newbies. I don’t want a rush of people coming in and creating wild spikes on the charts but it’s use as a currency is so much more realistic when it comes to paying and accepting transactions. thoughts?