What do you look for in a new meme coin or crypto currency

I want to start my own cryptocoin so I thought I’d start asking the question – what is it that people look for when investing there money into a new coin – I know its highly speculative and there are many stable established options out there so I was wondering what would catch your eye?

Would some kind of charitable outlook from the coin’s makers help? (so many of the tech bros/manosphere thing is all about self promotion and showing off about their wealth and success but I find that icky