What makes you subscribe to a crypto newsletter?

Hey folks, I’ve been running a crypto newsletter and wanted to ask the community directly:

What actually makes you hit “subscribe”?

Is it the:

Speed of updates?

Market insights or trading angles?

Project deep dives?

News you won’t find on X?

Or just a clean, noise-free summary so you don’t have to doomscroll?

Also curious — what turns you off immediately? Too much hype? Bad formatting? No clear value?

Trying to make something actually useful, so I’d love to hear what makes a newsletter worth it to you.

Thanks in advance — really appreciate any thoughts you drop here.